Empire of the senses, fragrances, scents, aromas of the whole world welcomes you

Morocco, the divine labyrinth of stories, dreams, contrasts, noises, humans and landscapes. The place where hot African nights filled with scents of Arabic jasmine are magical.

Morocco speaks to every part of our heart and soul, because in Morocco, you find everything.

Pulsating, colorful, fragrant, noisy cities. Where the art of dining and street food will enchant you with tastes and fragrances. Where the culture of trade and ever-present dealing about all and nothing will test your boundaries.

The majestic mountains with white peaks, brown and green hills, secrets of waterfalls, valleys and amethyst, here and there scattered with Berber villages. Where the stopping of time will make you wonder how life can remain so untouched by the hand of civilization. Where days of trekking will allow you to experience perspectives you did not know existed within you.

The grand desert, Sahara, with the greatest sand dunes in the world, which appear and disappear in a perpetual motion, changing their color hour by hour from pink to ochre, from red to orange, until they finally fade away when the sunsets. And the night brings a million stars, giving you a chance to enjoy a stillness for the senses, for the soul, that you will never experience anywhere else.

The magnificent Atlantic beaches with golden sands, sky-blue ocean, azure sky, tiny lanes filled with music, women in white passing through the medina, palm trees' shadows on white buildings. Where the echoes of the old towns crash with the sound of the waves and leave you speechless observing the theater of nature and man combined.

Welcome to the magnificent, the divine, the beautiful, the controversial, the noisy, the still Morocco. You can, indeed, do anything here.

The palette of the cities

The enchanting, pulsating, noisy, colorful, fragrant cities. Some of them will dazzle you with an eye-crossing palette of colors while others will envelope you in their vivid whites, blues, reds and ever present colorful patterns. All of them are alive, bustling with people, crafts, shops, street foods and drinks. Allow yourself to get lost in any of them, to soak in the atmosphere, to open yourself to discovering every inch of the Moroccan way. Keep your eyes and heart open and every hidden street will share with you its beautiful stories. Taste the authentic food, listen to the prayers, book a hammam spa, take a local cooking class, enjoy a loud and adventurous street business of your lifetime. 

The gold of the desert

The majestic Moroccan Sahara. If you visit Morocco, you should never miss the chance to explore it. The vast, golden sand dunes that are the largest in the world and change daily to keep the thirsty traveler on his toes. Come night and you are enveloped with a million stars. Sahara will be your love for life. To those that will listen, it will reveal the stories of women who were beautiful, strong and free, and men who knew how to follow the signs and recognise the truth. In its seeming emptiness the desert holds more life than anywhere else. It is the place that invites us to open our inner tranquility and allow our heart and mind to expand in the same moment.

The reverence of mountains and valleys

The moment you leave Marrakech, or any other city, you cross an invisible timeline. And find yourself in nature so beautiful and unspoiled that you cannot help but wonder. Surrounded with mountains with white peaks, you can travel for weeks through the valleys and hills spreading around like endless flowing carpets in palettes of brown, ochre, and green. Occasionally stop at a Berber village to rest, recharge and witness a lifestyle untouched by civilisation. Perched on mountain tops and circled with stone walls the villages are inscripted with stories from the past. Allow yourself to travel in time and for a moment become part of ancient tribes.



The blue of the seas

Half of the Moroccan coast is enveloped by the sea - either the magnificent wild North Atlantic or the calm smooth Tyrrhenian sea. The beaches with golden sands, sky-blue waters, azure sky and friendly waves invite for a beach adventure of any kind - from romantic beach walks through beach horse and camel riding to yoga and surfing sessions. Observe the ocean from Casablanca's hotels where your wild dreams of decadent experiences will be fulfilled more than anywhere else. Book a romantic sail and spend the day sunbathing and swimming on beaches that can only be discovered with the help of the keen local sailors.